Monday, January 19, 2009

Angry Whopper?

Today I passed a Burger King. Have you seen that they are now selling something called the "Angry Whopper"? As if our food needed to be any angrier. I've seen the commercial too. Farmers shout and yell and spit at the onion while it's growing to try to get it angry. Are we that out of new ideas?

This may deserve another discussion in the Eating module but for now I'd just like to know why our food needs to be called "Angry"? Is it a case of mistaken identity? Are the marketers trying to convey a sense of strength, or power, or spiciness or toughness? My guess is that someone thought it was funny or cute and would get attention in an attention starved world. True, it did. But not for long.

Can we please resist this new and different spin and stop this idea now before we start selling the "Angry Blackberry", the "Angry Legos", the "Angry Cola", or God forbid, the "Angry Airbus"? Let's give anger its due justice. It belongs in the heart with the other emotions. It belongs as a response to injustice. It belongs in people wanting something more and better. It belongs somewhere. Just not in a burger.

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